Blog #19 - September 20, 2025
FREEDOM: OWN IT

FREEDOM – Do you miss it?
When you dream of the ocean.
When you feel the wind in your hair.
When you long to escape — just one more time.
Breathe in the scent of liberty.
With FREEDOM, you will always be free.
By Control.
This Sunday, Waterlane Studios releases something a little different: a fictional perfume advert. Beautifully stylised. Slightly unsettling. More real than it should be.
It’s the first in a new playlist exploring modern identity, consumer culture, and the stories we buy into.
What does freedom look like — when it’s for sale?
— David
Waterlane Studios
Available soon, at a price you can’t refuse.